How to Choose Beautiful & Accessible Brand Colors for Your Website
How do you select a set of colors that express the attitude of your brand, look great together, and pass WCAG accessibility standards? How many colors is too many? This step-by-step guide outlines OddBird’s process for tackling these challenges.
It’s important to define your brand goals first and review them throughout the process. Next, do some research for inspiration. What colors are the other companies in your field using? Use Paletton to generate a cohesive color palette. Test color contrast to ensure accessibility. Finally, create prototypes to make sure you colors work well in context.