Bremtown Cabinetry
Spec book web app, marketing website & CMS
OddBird helped Bremtown Cabinetry plan, design, and develop a searchable product web application to showcase their cabinetry products to dealers, designers, and firms. We also helped redesign their brand and logo, and the structure and narrative of their marketing site for a more intuitive and modern user experience and increased lead generation.
Bremtown’s spec book website is a CMS powered by Wagtail. The information managed by the CMS is presented to end users as an interactive, filterable, and visual catalog that clearly lays out all available product options.
What We Did
Services
- Research & Concepting
- Brand & Logo Design
- Messaging & Narrative
- UX & UI Design
- Front-end Development
- Back-end Development
- Project Management
- Ongoing Maintenance
Languages & Tools
- Figma
- WordPress & PHP
- CSS & Sass
- Django & Wagtail
Intuitive & Scalable Website with WordPress
Copy permalink to “Intuitive & Scalable Website with WordPress”Refreshed Logo & Brand
A redesign to reflect Bremtown’s reimagination of the custom cabinetry industry, focused on relationships and a streamlined process.
User-Focused Message
Marketing narrative that speaks to three types of website visitors with different priorities.
Responsive & Accessible Experience
A responsive website that meets WCAG 2.1 accessibility standards with WordPress CMS components that are user-friendly and scalable.
Lead Generating Product Platform with Wagtail & htmx
Copy permalink to “Lead Generating Product Platform with Wagtail & htmx”Groundbreaking Spec Site
An online, searchable product catalog allows partners to search and select products more quickly than the print version.
Increased Lead Generation
Highly-visual spec book makes ordering more intuitive for designers, leading to an immediate increase in lead generation.
Self-guided Onboarding
Interactive User’s Guide teaches new partners how to use the spec site in a self-guided process.
Ongoing Partnership
Copy permalink to “Ongoing Partnership”Daily Collaboration
We continue to work with Bremtown, responding to their feedback on new feature development daily.
Minimal Maintenance
Because the code is resilient and built with best practices, maintenance is minimal, allowing us to spend the majority of our time on new feature development.
One stylesheet for both sites means they share the same design tokens, making them consistent and much easier to maintain over time.